I’m Getulio Vargas. Yes, that’s my actual name, but you can just call me GV. I work with design and art direction. Quite often, both at once.
I grew up in a family of artists, with parents who encouraged my connection to art from an early age. Graphic design became my own way of expressing that influence, and it still shapes how I approach my work today.
Over more than a decade in advertising, my practice has grown to encompass design, art direction, branding and brand experiences. I enjoy both developing an idea and figuring out how it should look, feel and come to life. Along the way, I’ve worked with brands including Grupo Boticário, Ambev, PepsiCo and Volvo Group.
I spent seven years at Candy Shop, first as a Art Director and later as Head of Art, working with brands including Jeep, Fiat, Canon and Avianca. I then joined SoWhat first as a Senior Art Director and later as Head of Art, where my projects included the branding for Toot, the rebranding of Beleza na Web, and campaigns for Elma Chips, Zé Delivery and the City of Curitiba.
I’ve also worked independently, collaborating with clients and creative teams across design and art direction. More recently, at Lebre, my work spanned campaigns, events and brand activations, with projects for the NFL, the NBA, Sportingbet, Amazon Prime Video, ESPN and Disney+.
Today, I’m a Designer at Crispin, working at the intersection of design and art direction, a combination that feels natural to the way I think and create. I bring experience leading visual projects and teams, while staying closely involved in the craft.
My work has been recognized by El Ojo, Prêmio Colunistas and Clube de Criação, and featured in Lüerzer’s Archive and the Brazilian Graphic Design Biennial.
Good company, different points of view, and something interesting to figure out together. That’s usually enough to get me going. The coffee helps.
Recognitions:
Clube de Criação CCSP
CCSP 2026 · Bronze · Design/Produto e Embalagem · Soldadinhos Golpistas
CCSP 2024 · Anuário · Mídia exterior · Vai na faixa
CCSP 2024 · Anuário · Design · Amendoísmo (Croc Croc)
Colunistas
Sul 2023 • Ouro • Design • Monkey's Cocktails
Sul 2023 • Bronze • Design • Elefunte
Sul 2023 • Prata • Natureza no seu tom
Brasil 2016 • Ouro • Design • Hereditário
Paraná 2016 • Ouro • Direção de Arte • Hereditário
Paraná 2016 • Ouro • Design • Hereditário
Paraná 2016 • Ouro • Mídia Impressa • Hereditário
Paraná 2015 • Bronze • Mídia Exterior • Secret Garden
Clube de Criação PR
Concedido(s) por Clube de Criação do Paraná • abr de 2021
CCPR 2020 • Anuário • Print • Putz! Verdades • HOA
CCPR 2020 • Anuário • Direção de Arte • Transmita o bem
CCPR 2020 • Anuário • Direção de Arte • Sistema visual Gauden
CCPR 2020 • Bronze • Ilustração • Família Nissei
CCPR 2020 • Prata • Ilustração • Putz! Situações • HOA
CCPR 2020 • Bronze • Design • Putz! Nova coleção • HOA
CCPR 2020 • Bronze • Branding • Sistema visual Gauden
CCPR 2019 • Prata • Print • Histórias Lendárias
CCPR 2019 • Bronze • Craft Ilustração • Histórias Lendárias
CCPR 2019 • Prata • Craft Direção de Arte • Histórias Lendárias
CCPR 2019 • Anuário • Design • Branding Tropicool
CCPR 2019 • Prata • Craft Direção de Arte • Branding Tropicool
CCPR 2019 • Bronze • Projeto Pessoal • Chatoyant Serif Typeface
CCPR 2019 • Bronze • Print • Dia Mundial do Meio Ambiente
CCPR 2019 • Bronze • Design • Mezcla
CCPR 2019 • Prata • Craft Animação • Na Real Lyric Video
CCPR 2018 • Ouro • Craft Ilustração • Prêmio Oxford de Design
CCPR 2018 • Prata • Promo e Ativação • Era uma Vez
CCPR 2018 • Prata • Craft Direção de Arte • Era uma Vez
CCPR 2018 • Bronze • Campanha Integrada • Era uma Vez
CCPR 2018 • Bronze • Craft Ilustração • Era uma Vez
CCPR 2018 • Ouro • Rádio • Era uma Vez
CCPR 2018 • Anuário • Design • Alfabeto dos Pontos Finais
CCPR 2018 • Anuário • Design • Era uma Vez
CCPR 2017 • Ouro • Print • Woman's Book
CCPR 2017 • Prata • Promo e Ativação • Woman's Book
CCPR 2016 • Ouro • Design • Hereditário
CCPR 2016 • Prata • Mídia Impressa • Hereditário
CCPR 2016 • Grande Ideia • Hereditário
CCPR 2016 • Grande Ideia • A História Muda Tudo LC
CCPR 2016 • Anuário • A História Muda Tudo LC
CCPR 2016 • Anuário • Gauden All-Types
CCPR 2015 • Mostre a Cara • 1° Lugar
El Ojo de Iberoamérica
2017 • Bronce • Producción Gráfica • Craft - Hereditário
Grpcom
2016 • Ouro • Jornal • Secret Garden
2016 • Bronze • Digital Varejo • Spoiler LC
Experience:
2014-2021 Candyshop
Senior Art Director - Head of Art
2021-2024 Sowhat
Senior Art Director - Head of Art
Languages:
Portuguese BR (native)
English
Academic background:
Federal University of Paraná
Bachelor's Degree in Mathematics · (2010 - 2014)