I’m Getulio Vargas (or GV), a 32-year-old gay art director and designer born and raised in Curitiba, Brazil.
Growing up in a family of artists, I was deeply influenced by my parents, who instilled in me a love for art from an early age. This connection to creativity has shaped my worldview and led me to pursue graphic design as my chosen form of expression.
With over a decade of experience in the advertising industry, I turn creative challenges into impactful visual narratives. Throughout my career, I’ve had the privilege of collaborating with iconic brands like O Boticário, Ambev, PepsiCo, Volvo, and Fiat, always striving to innovate and elevate the standard of visual communication.
My journey began as a graphic designer, but I discovered other passion in art direction. During seven years at Candy Shop, I worked as a Senior Art Director and later as Head of Art. There, I had the opportunity to lead projects for brands like Jeep, Fiat, Canon, and Avianca, shaping the visual identity of numerous other brands. This experience provided a solid foundation for leading teams and developing campaigns that uniquely connect brands with their audiences.
Recently, as Head of Art at SoWhat, I had the chance to work on standout projects such as the branding for Toot, the rebranding of Beleza na Web, campaigns for Elma Chips and Zé Delivery, and collaborations with the City of Curitiba on impactful communication projects.
With an flexible and collaborative approach, I believe in the power of creativity to solve problems and tell authentic stories.
My work has been recognized by prestigious awards, including El Ojo, Prêmio Colunistas, and Clube de Criação. Additionally, I’ve had the honor of seeing my creations published in Lüerzer’s Archive and the Brazilian Graphic Design Biennial.
I am always seeking new challenges that allow me to explore the boundaries of design and advertising, guided by the passion for art that my parents passed on to me.
Recognitions:
Clube de Criação CCSP
CCSP 2024 · Anuário · Mídia exterior · Vai na faixa
CCSP 2024 · Anuário · Design · Amendoísmo (Croc Croc)
Colunistas
Sul 2023 • Ouro • Design • Monkey's Cocktails
Sul 2023 • Bronze • Design • Elefunte
Sul 2023 • Prata • Natureza no seu tom
Brasil 2016 • Ouro • Design • Hereditário
Paraná 2016 • Ouro • Direção de Arte • Hereditário
Paraná 2016 • Ouro • Design • Hereditário
Paraná 2016 • Ouro • Mídia Impressa • Hereditário
Paraná 2015 • Bronze • Mídia Exterior • Secret Garden
Clube de Criação PR
Concedido(s) por Clube de Criação do Paraná • abr de 2021
CCPR 2020 • Anuário • Print • Putz! Verdades • HOA
CCPR 2020 • Anuário • Direção de Arte • Transmita o bem
CCPR 2020 • Anuário • Direção de Arte • Sistema visual Gauden
CCPR 2020 • Bronze • Ilustração • Família Nissei
CCPR 2020 • Prata • Ilustração • Putz! Situações • HOA
CCPR 2020 • Bronze • Design • Putz! Nova coleção • HOA
CCPR 2020 • Bronze • Branding • Sistema visual Gauden
CCPR 2019 • Prata • Print • Histórias Lendárias
CCPR 2019 • Bronze • Craft Ilustração • Histórias Lendárias
CCPR 2019 • Prata • Craft Direção de Arte • Histórias Lendárias
CCPR 2019 • Anuário • Design • Branding Tropicool
CCPR 2019 • Prata • Craft Direção de Arte • Branding Tropicool
CCPR 2019 • Bronze • Projeto Pessoal • Chatoyant Serif Typeface
CCPR 2019 • Bronze • Print • Dia Mundial do Meio Ambiente
CCPR 2019 • Bronze • Design • Mezcla
CCPR 2019 • Prata • Craft Animação • Na Real Lyric Video
CCPR 2018 • Ouro • Craft Ilustração • Prêmio Oxford de Design
CCPR 2018 • Prata • Promo e Ativação • Era uma Vez
CCPR 2018 • Prata • Craft Direção de Arte • Era uma Vez
CCPR 2018 • Bronze • Campanha Integrada • Era uma Vez
CCPR 2018 • Bronze • Craft Ilustração • Era uma Vez
CCPR 2018 • Ouro • Rádio • Era uma Vez
CCPR 2018 • Anuário • Design • Alfabeto dos Pontos Finais
CCPR 2018 • Anuário • Design • Era uma Vez
CCPR 2017 • Ouro • Print • Woman's Book
CCPR 2017 • Prata • Promo e Ativação • Woman's Book
CCPR 2016 • Ouro • Design • Hereditário
CCPR 2016 • Prata • Mídia Impressa • Hereditário
CCPR 2016 • Grande Ideia • Hereditário
CCPR 2016 • Grande Ideia • A História Muda Tudo LC
CCPR 2016 • Anuário • A História Muda Tudo LC
CCPR 2016 • Anuário • Gauden All-Types
CCPR 2015 • Mostre a Cara • 1° Lugar
El Ojo de Iberoamérica
2017 • Bronce • Producción Gráfica • Craft - Hereditário
Grpcom
2016 • Ouro • Jornal • Secret Garden
2016 • Bronze • Digital Varejo • Spoiler LC
Experience:
2014-2021 Candyshop
Senior Art Director - Head of Art
2021-2024 Sowhat
Senior Art Director - Head of Art
Languages:
Portuguese BR (native)
English
Academic background:
Federal University of Paraná
Bachelor's Degree in Mathematics · (2010 - 2014)