Beleza na Web PR Stunt

In October, the iconic Avenida Faria Lima in São Paulo transformed into an open-air beauty studio, thanks to a bold action by Beleza na Web in partnership with Sabrina Sato. The idea? To show that beauty is a journey full of discoveries and surprises.

In the heart of the city, we set up a temporary studio where renowned names like Celso Kamura, Brunna Fabricio, Leo Almeida, and Josi Helena performed live transformations on people who were simply passing by. It wasn’t just another beauty session – it was an opportunity for self-discovery, complete with poses and looks directed by Sabrina herself, who this time swapped her star role for that of a creative director.

The campaign wasn’t just a spectacle for those on the avenue. All the content was streamed in real-time, dominating social media and spreading its impact across the city. In addition to creating a memorable campaign, we generated a series of content that reinforced the brand’s attributes and created strong engagement with the audience.

Of course, none of this would have been possible without the tireless team behind it all, both from Beleza na Web and partner agency SoWhat. Together, we delivered a project that not only made waves but also touched consumers’ lives, showcasing the power of beauty to transform and inspire.