Heritage by Bergerson

The Heritage collection by Bergerson has always been synonymous with sophistication, elegance, and originality. Now, it evolves into a true icon. Drawing inspiration from the unmistakable design of the brand, we expanded the concept beyond jewelry, creating a visual universe that establishes Bergerson’s heritage in new territories, taking the timeless design of their jewelry to new dimensions.

Bergerson’s icon, carrying the brand’s legacy, unfolds into proprietary elements that permeate every touchpoint of the campaign. Our mission was to show that Bergerson’s design is more than just jewelry: it is a unique artistic expression that transcends time, telling a story of exclusivity.

For the launch of the new Heritage collection, we went beyond the conventional, drawing inspiration from the essence of the jewelry itself to craft a sophisticated visual universe. The elegant forms of the pieces inspired the development of exclusive illustrations and typography, giving a distinct identity to the patterns applied to elements like scarves, which play a leading role in the art direction of each campaign image. These scarves, created from the same aesthetic principles as the jewelry, are not just accessories but symbols that capture the beauty and originality of Bergerson’s design.

The concept “An Instant Icon, A Timeless Heritage” reinforces the idea that each piece in this collection carries the iconic DNA of the brand. Graphic elements were incorporated into the design of the jewelry, translating Bergerson’s visual identity into subtle yet striking details. This narrative was extended into a campaign that is visually clear and classic, with the jewelry as the focal point, framed by patterns created from the exclusive illustrations.

After the launch, the scarves became more than just accessories: they turned into coveted gifts and window display elements, further highlighting the design of the pieces, as a graphic extension of the brand’s heritage concept.