Nah Cardoso by BLZ

In an innovative partnership, Beleza na Web and influencer Nah Cardoso have launched the brand’s first makeup line, “Jeito Nah de Ser.” Designed for the modern woman who is always on the go, the collection features eight multifunctional products, including the Glam to Go Eyeshadow Palette, the On The Go Blush Stick, and the Glossy Lips Lip Gloss. These products are developed to offer practicality and style anywhere, combining easy application with long-lasting wear.

The launch campaign, starring Nah Cardoso, captured the fast-paced rhythm of urban life, with scenes reflecting the influencer’s dynamic daily routine. The concept “Beauty in Motion” embodies the essence of the line, which is versatile and adaptable to the needs of contemporary women.

The visual identity of this line, created by Sowhat, reflects Nah Cardoso’s vibrant and authentic personality, resulting in a brand that resonates with its target audience. This collaboration marks a significant milestone for Beleza na Web, as the launch of its own makeup line reinforces its commitment to innovation and excellence in the beauty industry.