Toot by Mobilize

The launch of Toot, an innovative pre-owned vehicle subscription platform, was more than just introducing a new brand to the market; it was about creating a new experience. From the outset, Toot was born with subscription in its DNA, offering flexibility and accessibility in a transforming market.

We worked hand in hand with Toot from brand conception to launch, developing an identity that reflects freedom and choice. The name “Toot” combines elements that refer both to direction and universality, symbolizing a service that adapts to any path or routine.

To overcome the challenge of having no physical dealerships, we turned billboards and outdoor ads into interactive touchpoints, where each media space became a “dealership” connected via QR codes. This not only expanded Toot’s reach but also reinforced the central concept: “Your car subscription. Your freedom by choice.”

The campaign, developed by Agência SoWhat, involved a nearly year-long journey, where every detail, from tone of voice to visual identity, was carefully crafted to communicate the essence of Toot. The brand was launched in grand style, with communication strategies including exclusive coupons and influencer partnerships, aiming to connect Toot directly with its consumers.

Today, Toot is ready to transform the market, offering the freedom to subscribe to used cars without complications, backed by the trust of one of the world’s largest automotive groups.